Publicity of the intimate. The Sentimental Epistolary of the magazine Para Ti [1924-1933]

Abstract

Para Ti, Atlantida Publishing House's weekly feminine magazine, appeared in the market in 1922 as a multi-purpose services magazine. This article is aimed to study the "Epistolario Sentimental" [Sentimental Epistolary], a column that tried to give answer to those conflicts of the heart. This section constituted a place to talk about those subjects that the rest of the magazines did not mention. In this way, sexuality, sensuality, desires and family conflicts joined the world of Para Ti and its audience through a marginal channel. In this sense, the Epistolario Sentimental constitutes a privileged space to analyze tensions and changes in the habits and the morality